loyalcustomer more profitable
고객과의 관계를 발전시킨다
예1) 세일이 끝난 고급 브랜드의 바지를 찾는 고객에게
맞는 사이즈가 없자 길 건너의 경쟁 백화점에서
정가를 주고 산 바지를 다시 세일가격으로 되팜
예2) 비행기표를 부주의로 매장 계산대에 놓고 간
손님에게 비행기표
Strength
Easy purchase process
Existing loyalcustomers
Centralized warehouse
Weakness
Limited coverage
Unseen pick-up
Quality doubt
Opportunity
nuclear family trend
Increasing career women
Access to Internet
Timeless lifestyle
Threat
New competitors
The rising cost of gasoline
Direct purchase method
Product
Vegetable, meat, fish, delivery…
Place
On-line shopping
shopping
mall
UNDERTAKEN IN 2009
BY EBAY
2. COMPANY (SWOT ANALYSIS)
VARIOUS MARKETING STRETAGIES
SUBSIDIARY OF SKT
STRONG MOBILE INFRA
NEWCOMER TO THE OPEN MARKET
RELATIVELY SMALL SELLERS & PRODUCTS
ONLY 1 DOMESTIC CO.
ECONOMIC DEPRESSION ▶▶ PREFER LOW PRICE
CONSUMER RELIANCE
TOO MANY ONLINE SHOPPING MALLS
HARD TO GET LOYALCUSTOMERS
and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consumers that show frantic obsession towards the brand.
• Although it has many loyalcustomers, the high price and scarcity led to lack of friendliness.
• It leads the fashion trend of the high class and has deep tradition as a trend leader.
3.2. HERMES
3) PLACE
화이트 생리대는 크게 이마트, 홈플러스 등 대형매장을 통해 유통되고 있고 전 편의점에서도 손쉽게 구매할 수 있다. 또한 주로 젊은 층이 이용하는 gs왓슨스나 올리브영과 뷰티 제품 판매점의 유통망을 확보하고 있다. 또한 홈쇼핑을 통해서도 묶음판매를 기획, 판매하고 있다.
4) PROMOTION
loyal following. Its early success was created by word of mouth and praise. Without the benefit of advertising the story of an incredibly rich and creamy confection spread rapidly. At first, it was only available at gourmet shops in New York City, but soon distribution expanded throughout the east coast of the U.S., and by 1973 Häagen-Dazs? products were enjoyed by discerning customers throu
could meet each other or do many kinds of social activities with elderly friendly as well as not too old-fashioned atmosphere. Our café will be designed to fulfill the needs of seniors who do not want to be treated as an old. Classy interior and comfortable atmosphere will greet customers. Healthy drinks and meals will be on a menu list, and places for meeting will be provided as well.
) 고가격, 저성능 마케팅 전략
할리 데이비슨의 재기와 성공 비결을 놓고 여러 가지 의견들이 제시된다. 그중에서 가장 특이한 점은 당시 시대적 흐름을 역행하는 할리 데이비슨만의 특이한 마케팅 전략이다. 당시 일본의 ‘저가격, 고성능’ 전략이 성공하고 있었음에도 할리는 이를 따라가지 않고,
We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there
loyalty until 2011, the year when Samsung C&T Co. sold its last stakes to TESCO. In 2011, Samsung TESCO changed its name to Home Plus.
Home Plus is a supermarket that sells daily necessities, groceries, and industrial products in low price like E-Mart, Wal-mart, Lotte Mart, or Costco. Home Plus is ranked in 2nd place as a supermarket followed by E-Mart in Korea. The exploding growth of Home Plu